Geared for Imagination is a creator and distributor of unique children’s products which it sells through a network of over 1,200 retailers including toy stores, gift shops, e-commerce sites and other outlets. Founded in 2009, GFI holds exclusive U.S. distribution rights to seven toy brands from around the world (Denmark, France, Holland, England). Additionally, GFI is the creator of two proprietary, American-made brands.
One of GFI’s distributed collections, Plus-Plus , a line of construction toys made in Denmark, demonstrates exceptional potential for growth. Sell-through and reorders for this product have been very strong in the specialty retail segment, resulting in 85% year over year sales growth, improved inventory turns and faster cash flow. Several larger, multi-door retail chains have expressed interest in the product line, which could provide much broader distribution and a rapid increase in sales.
GFI is also in final stage negotiations with app developer Pixel Press to become the exclusive manufacturer and distributor of a new physical-meets-digital toy launching in 2015.
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