Death by Party is an early phase e-commerce startup with a staff of 1.5 employees, targeting youth demographic apparel & accessories markets. The project strategy is designed around the creation of a life style brand which will also develop a series of psychographically nuanced arts/fashion/culture satellite blogs and the regular sponsorship of pre-existing live events. With a playing field that's as open and growing as fast as e-commerce, they don't believe there is a need to start off with gimmicky, tech heavy platforms. They just need to know their target market and service them well. NOTE: While the company technically has a live site and is generating small initial sales, it is still effectively PRE-REVENUE.